So much to post, so little time. Well, gotta start somewhere, and although this is not anywhere near the top of my list of recent concerns, I happen to be thinking about it tonight.
We’ve all heard a lot about stevia lately. It’s a natural sweetener used for ages by South Americans and decades in Japan. It’s touted as a healthy sugar substitute, and indeed, it appears to be – from beneficial influences on diabetes and hypoglycemia to dental health to blood pressure regulation to obesity to osteoporosis. Like xylitol, it appears to retard the growth of oral bacteria associated with plaque and tooth decay. I’m not entirely sure how effective it is for these purposes, but one thing appears plausible: its general safety.
So, let’s all go out and get our stevia!
Wait a minute. You know that in the world of industry and processed foods, it could never be that simple, right? *smirk*
In 1931, a couple of French chemists isolated two glycosides that give stevia leaves their sweet flavor: stevioside and rebaudioside. Now, stevioside extract has been used in Japan for decades with no known ill effects. Stevia accounts for 40% of the sweetener market, according to wikipedia.
While not conclusive, it certainly inspires confidence. You can also use powdered forms of the whole leaf, although these apparently can taste more bitter and have a licorice-like aftertaste. However, this article has some helpful tips on how to be sure you’re purchasing high-quality stevioside, which should result in minimal aftertaste and bitterness. (The author of this article sells stevioside powder and therefore is not unbiased, but the information is compelling, anyhow.)
As stevioside is not a whole food product, I have questions regarding how it is extracted from the leaves – I read somewhere that it can be done chemically with ethanol or methanol. Ewww. But it can also be done with water extraction (score!). According to the article above, many producers add impurities such as fillers (starch), maltodextrin (to cut the bitter taste of lower-grade products), or even silica! Wow. Bet that’s not listed on the label.
Now let’s talk a little bit about rebaudioside. Rebaudioside-A is the form marketed as Truevia (a Coca-Cola product) and PureVia (a Pepsi Co. product). It is also called Reb-A and rebiana. Be aware that these products are not actually natural stevia! As is the case with the vast majority of processed foods, a natural product is modified and or extracted chemically, combined with other substances (in the case of PureVia, erythritol, a sugar alcohol used to cover up the bitter flavor, and “natural flavor,” which is basically a carte blanche from the FDA to add whatever the hell they want without having to disclose it) – and then, believe it or not, legally allowed to call their product “all natural.” You see, there is ZERO regulation on the use of the word “natural” in food marketing and labeling. I could shit in a jar, mix in some NutraSweet, and label it all natural. (Of course, it would, indeed, be “all natural” if I refrained from adding the chemicals to it… well, assuming I ate a natural diet, which is damn near impossible in the United States… which leads to another point – just cuz it’s “natural” doesn’t mean it’s something you want to put in or on your body.)
Studies suggest that Reb-A may have some effects OPPOSITE to stevioside – namely, that it may contribute to osteoporosis rather than help prevent/resolve it. The two compounds also behave differently in the body – they are metabolized at different rates. These are clearly not equivalent substances.
Even so, Reb-A appears to be a safer bet compared with artificial sweeteners like aspartame (NutraSweet) and sucralose (Splenda). At least Dr. Mercola thinks so. Personally, I am going to be on the lookout for a high-quality source of stevia leaf powder and/or stevioside extracted with water. Might I occasionally indulge in a Reb-A product? Sure… probably… but not if I have a choice between that and the forms I just mentioned.
Part of the reason I may not have the choice I just mentioned is due to the way the FDA operates. Hang on to your shorts, dear readers, this is another example of what’s wrong with the FDA and why they are not to be trusted.
Stevia – natural stevia – WHOLE stevia leaf, as well as stevioside – were banned as food additives in 2007, deemed “unsafe.” Despite 1500 years of use in parts of the world and decades in Japan, the FDA took it off the market in response to some research done on rats with exceptionally high amounts of Stevia (form unknown – I wouldn’t be surprised if the original research didn’t even bother to distinguish how the substance was processed or what additives might have been present – although I admit I haven’t looked up the studies to read them in detail).
Now, don’t get me wrong – if it was the way of the FDA to ensure reasonable safety prior to allowing foodstuffs on the market, that would be one thing. Except they are notoriously poor on this count. Take their recent stance on BPA as just one of numerous examples. The FDA historically have not had a problem allowing industry to use the population as guinea pigs whilst they take years to complete their analyses… they’d rather err on the side of the industries with powerful lobbies in Washington.
And this is what the stevia issue is ultimately about. Stevia is a natural substance. Therefore, it cannot be patented. Many believe (and I’m inclined to agree) that the banning of stevia was effectively a trade limitation presented to the artificial sweetener industry in a nice gift-wrapped package with a big ol’ bow on top. However, the irony comes in with the recognition that stevia has been available commercially since 2007. As a “supplement.” That means you can buy stevia by itself but not as a part of any food. And it can’t be marketed as a food or a sweetener. Interesting, no?
If you weren’t already aware, the FDA treats “food” and “supplements” completely differently, even though both are ingested. There are problems and blessings inherent in this huge inconsistency. The problem is that unscrupulous manufacturers can market and sell whatever they want to whomever they want for whatever reason – and not have to prove safety, bioavailability, or purity. But the flip side is that, currently, it is often the only way legitimate products that the FDA is trying to block for their own unscrupulous reasons, can be made available to the public. If you weren’t aware of this issue, you are now, and there is really only one thing to say: BUYER BEWARE.
But back to Reb-A – although the sweetener is NOT natural, NOT supported by long-term use, and in fact, chemically processed, the FDA considers it to be “safe” and has approved it as a food product.
*scratches head*
You too?
So, this is why I may occasionally succumb to the temptation to consume Reb-A in it’s various forms. If I have a choice between (for example) a drink sweetened with NutraSweet and one sweetened with Reb-A, I’ll take my chances with Reb-A. Unlike coffee, most items bought in stores or ordered at a restaurant don’t come with an “unsweetened” option – and let’s face it, I’m not likely to carry around my shaker of water-extracted stevioside powder. I could be talked into it if I had the chance to substitute it for other sweeteners, but seeing as I’m not a coffee drinker, the action is of limited usefulness.
In short, I am happy to have either form of stevia available, as it appears a wise choice than more established, demonstratedly more toxic options. I am also quite content to use sugar alcohols occasionally, although extraction methods are also a concern with these natural substances. In our culture today, sometimes your choice is between uncertain and certainly worse.
Thanks to the authors of these articles, as well as those linked above:
http://www.myqute.com/2009/04/roundup-aspartame-splenda-sucralose-saccharin-stevia/

May 02, 2010 @ 00:50:12
Yeah, as far as I’m concerned, the FDA has absolutely no credibility. I couldn’t care less what they say. Don’t get me started.
I’m assuming that by “Reb A” you mean “Rebiana”, but actually they are quite different. Rebaudioside A (Reb A) is one of the 11 natural glycoside compounds within the stevia leaf and is produced by the action of sunlight on the leaves, and may be as much as 400 times sweeter than sugar. However, Rebiana is not an ingredient in the stevia plant, nor is it found in nature. It is produced by the action of chemicals and stringent alcohols, including ethanol and methanol on various stevia glycosides. Rebiana is the trade name Cargill gave their chemically derived product (Truvia) in 2008. Even though PureVia’s label mentions Reb A, I understand it to be essentially Rebiana. In fact, most stevia companies use ethanol, methanol, solvents, alcohols or a combo of them during extraction, and then add sugars and/or sugar alcohols, I submit to mask a bad taste produced by the chemicals (of course, they would never admit this). Personally, I use SweetLeaf stevia, which is the only brand to use only pure water during the entire extraction process, and does not contain maltodextrin, dextrose, or other sugars or sugar alcohols. It also retains all three of stevia’s natural 0 calorie, 0 carb, and 0 GI properties that others described cannot because of their additives.
Interesting post, thanks!
May 04, 2010 @ 22:37:18
Interesting response, thanks!
Thank you for clearing up the bits I got wrong – geez, how do they expect the average consumer to understand this stuff without spending all day researching it?
Feb 09, 2012 @ 20:31:37
SweetLeaf it is!
Jun 01, 2010 @ 20:23:16
Amy! It’s Annie/misenchanted from the old LJ days. Just found your blog. Going to have to follow you now. Hope you and the family are well and I miss you tons!
Jun 10, 2010 @ 19:14:33
Gosh, what a bummer!! Got hubby off Nutrasweet (years ago) then off Splenda a year or so ago (and he’s feeling much better) then of course were both onto Truvia and Purevia…
Perhaps I could just grow my own stevia…it seems the only way to make sure you know what you are getting.
Thanks for the article.
Jun 13, 2010 @ 12:27:51
Kas, I still think stevia of any source is likely a better alternative to aspartame (definitely) and sucralose (probably). Still, it’s discouraging that even when you’re trying to avoid processed or chemically-altered foods, it’s so difficult. The “green-washing” can be extreme.
Sep 21, 2010 @ 14:13:31
Does anyone know if the FDA classifies Stevia as a FOOD or a SUPPLEMENT? If it is a FOOD, I am able to get it with my FOOD STAMPS.
Visiting the website of the FDA is a complete night mare. I have not been able to find it. Anyone?
Oct 10, 2010 @ 01:28:49
Stevia is natural sweetener with zero calories, zero carbohydrates and a zero glycemic index i use it in my daily life and it is economic 1kg of stevia= 300kg of regular sugar.
for more info http://healthmad.com/health/what-do-you-know-about-stevia
Sugar sugar sugar.. in all its shapes and forms. » Tasty Bytes Cooking
Apr 22, 2011 @ 13:46:26
Aug 19, 2011 @ 00:26:21
Yeah, don’t get me started with the FDA. I work for Wisdom Natural Brands, the makers of SweetLeaf Stevia, and the founder and CEO of Wisdom, James May, was the first to bring stevia to the U.S. from back in 1982. He asked the FDA what he needed to do to market it and was told that they knew about stevia and that it was perfectly safe. Then about a couple years later, as he was just about to get it in stores, the FDA changed its mind. The truth is, the people over aspartame informed the FDA that they didn’t want stevia on the market, and the FDA folded to the wants of the people over aspartame (G.D Searle). It finally could be sold as a dietary supplement in the mid-90s, and SweetLeaf Stevia became the first brand to achieve GRAS (generally recognized as safe in March 2008. The FDA is really like a political agency that does its bidding for its clients.
Oct 11, 2012 @ 09:26:50
You know, sugar is…
100% natural,
minimally processed (mechanical grinding and water cleaning),
100% safe when used in moderation!
I think I’ll just avoid all of these nasty chemicals by sticking to sugar.
For those of you who are saying “what about bleaching”…time for you to do some research. Unlike white flour, white sugar is never bleached. It simply has more of the brown stuff that makes molases removed through water cleaning.
It is exactly like salt. Americans (and much of the world) use way too much, which is bad for you. Ratched down the overdose and you can enjoy without any health worries.
Can’t say the same about those artificial sweetners (or even “natural” Stevia that is far from natural by the time it hits our shelves) now can you?
Oct 11, 2012 @ 23:33:16
You do have a point about moderation, Mikey. I won’t argue that. But since sugar is hiding in everything, it’s difficult for most of us to understand exactly how much we are taking in. It helps to know about alternatives that are not chemically based (saccharin, aspartame, sucralose, etc.). That said, stevia does not behave metabolically in the body the same as sugar. And to me, the knowledge that most sugar is made from GMO sugar beets is a big point of concern. And that’s definitely not 100% natural. I’ll stick with my stevia and xylitol as much as possible, thank you very much. Whenever possible, if I’m going to have real sugar, I’ll choose organic cane sugar.
Nov 19, 2012 @ 07:01:06
Stevia is now approved as GRAS which means that it was shown not to cause cancer and gene mutation. ”
My favorite website
http://www.foodsupplementdigest.com/artichoke-leaf-extract-and-cholesterol/
Nov 19, 2012 @ 09:04:23
If stevia has been approved as GRAS by the FDA, that is probably a step in the right direction, as it will enable food manufacturers to include it in food products. This should offer flexibility over the “supplement only” designation it has had. However, I do feel a need to point out that GRAS is not a designation that should assure anyone of safety. These additives have NOT been shown to be safe. They have not been tested at all in most cases. GRAS stands for “generally recognized as safe” and simply means that no one has made any connection between the additive and any severe or immediate harm. There are many GRAS additives that HAVE been shown to be less than safe and have been shown to have very concerning effects. It simply means that the FDA is willing to allow it on the market without extensive testing, usually because it’s been on the market for a period of time already. I prefer to do my own research rather than trust the FDA’s word on anything.